Based in Slovakia
Ivan
Potančok
Founder at vibration.sk · Software Architect · Entrepreneur
25 years building digital products. Founded two companies.
Completed 1000+ web projects. Visited 45 countries.
What I do
Expertise & Services
From design and agile development to product strategy — helping companies and founders build, ship, and grow better products.
System Design
E-commerce architecture and platform engineering. Creator of the Sellio B2B/B2C cloud platform.
Project Architecture
Technical leadership, prototyping, and turning complex requirements into clear engineering plans.
AI Mentoring
Helping teams adopt AI tools and workflows — from AI-assisted development to integrating AI into everyday business processes.
Business Automation
Process optimisation and automation strategies that cut waste and accelerate delivery.
Project Management
End-to-end delivery — from scope and planning through launch and iteration.
Design and UX
Prototyping, art direction, user experience, and UI in complex projects.
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Years Experience
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Companies Founded
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Web Projects
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Countries Visited
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Capabilities
Skills & Expertise
System Architecture
E-commerce
Business Strategy
Team Management
Product Development
UX/UI Design
Business Automation
Cloud Platforms
Financial Management
Music Production
Agile & Scrum
Technical Leadership
B2B/B2C SaaS
WordPress
Recordings
Videos and podcasts
Public Talks
Speaking
Keynotes, workshops, panel discussions, and podcast interviews, 2011–2025.
2025
Migrácia B2B e-shopu: nočná mora alebo najlepšia investícia?
Ecommerce Bridge · September 2025
Watch on YouTube2024
Funkčný vernostný program má máloktorý e-shop. Ako na to pri B2C aj B2B?
Ecommerce Bridge · November 2024
Watch on YouTube2024
Online lead generation v B2B. Nemusí to skončiť pri vyplnenom formulári
Ecommerce Bridge · Júl 2024
Watch on YouTube2023
Dá sa náročný B2B e-shop vyklikať? Prvá "nocode" B2B platforma na SK trhu
Ecommerce Bridge · Október 2023
Watch on YouTube2022
2019
Modern tools for remote collaboration with the client
WordCamp Bratislava 2019
2019
Asana a GTD
Barcamp Bratislava 2019
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Základy WordPress
FMUK · Digital Marketing Club
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Základy WordPress
EUBA · online-klub.sk
2018
Panelová diskusia o eCommerce na Slovensku
Barcamp Bratislava 2018
2018
Ako si nájsť pre firmu dobrých developerov a ako si ich udržať
Rozhovor · Ecommerce Bridge · November 2018
Watch on YouTube2019
Ako funguje predaj obsahu na Themeforeste?
Rozhovor · Ecommerce Bridge · Február 2019
Watch on YouTube2019
2018
Ideálne UX eshopov v roku 2018
WordCamp Bratislava 2018
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Je e-commerce nevyhnutnosť pre online biznis?
Video rozhovor · Websupport
2017
Panelová diskusia so zástupcami 3 WordPress agentúr
WordCamp Bratislava 2017
2016
Panelová diskusia so zástupcami 3 digitálnych agentúr o tvorbe webov
Barcamp Bratislava 2016
2015
Nomad in Spain
Barcamp Bratislava 2015
2015
Kontrola kvality webového projektu
WordCamp Slovensko 2015
2014
Nástroje na riadenie tímu
Barcamp Bratislava 2014
2014
WordPress & Bootstrap & less
WordCamp Bratislava 2014
2013
Wireframing with bootstrap & less
Webexpo Praha 2013
2013
Webdesign in 2013
Connect Bratislava 2013
2013
Tvorba eshopov vo WooCommerce
WordCamp Bratislava 2013
2013
Vývoj vlastného softvérového produktu
BarCamp Žilina 2013
2012
Agilný vývoj webových aplikácií
FIIT STU Bratislava 2012
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Základy Webdesignu
Ekonomická Univerzita Bratislava
2012
Web design in HTML editor
BarCamp Žilina 2012
2011
Responsive WebDesign
WordCamp Žilina 2011
Topics Covered
WordPress & Open Source
E-commerce & UX
Productivity & GTD
Agile Development
Team & Project Management
Remote Work
Background
The Journey
From freelance web designer to founder of a software studio — built through two decades of obsession with clean code, great products, and high-performance teams.
Currently running vibration.sk, a software studio focused on the Sellio platform — a proprietary cloud solution for B2B and B2C storefronts.
Outside of work: cycling, running, swimming, alpine sports, electronic music, and collecting passport stamps from all corners of the world.
1999–2009
Freelance Web Designer
Ten years building websites for clients across Slovakia and Central Europe. Deep expertise in frontend, UX, and client work.
~2004
Slovak Technical University
Technical education providing the engineering foundations for everything that followed.
2009–2016
Digital Agency
Founded and grew a digital agency — from solo practice to a full team. Delivered 1000+ web projects. Started speaking at European conferences.
2016–Now
vibration.sk — Software Studio
Transformed the agency into a focused software studio. Built Sellio: a proprietary cloud platform for B2B and B2C storefronts across the region.
Get in touch
Contact
Feel free to reach out via phone, email, or social media.